When it comes to streetwear, few brands have made as big of an impact as Anti Social Social Club (ASSC). Founded in 2015 by Neek Lurk, the brand quickly became a favorite among celebrities and streetwear enthusiasts alike. But how did ASSC become a streetwear icon? In this article, we’ll take a closer look at the history of the brand and how it rose to prominence in the streetwear world.


The Origins of ASSC

Neek Lurk, the founder of ASSC, had a background in design before starting the brand. He had previously worked for Stussy and later worked for The Hundreds. But Lurk felt that he wasn’t able to fully express himself creatively in those roles. He felt alienated and socially anxious, and he wanted to create a brand that reflected those feelings.

Lurk started ASSC in 2015 with the goal of creating a brand that represented the outsider perspective. He wanted to create a community of people who felt disconnected from mainstream society and who found solace in streetwear culture.

The Early Days of ASSC

In the early days of the brand, ASSC was a small operation. Lurk would design the clothing himself and handle all of the logistics, from production to shipping. The brand’s first collection consisted of a few t-shirts and hoodies, all of which sold out quickly.

But it wasn’t until the brand’s second collection that things really started to take off. The collection featured the now-iconic ASSC hoodie, which was designed to be oversized and comfortable. The hoodie was an instant hit, with celebrities like Kylie Jenner and Kanye West spotted wearing it.

The Rise to Prominence

From there, ASSC quickly rose to prominence in the streetwear world. The brand’s aesthetic, which was characterized by bold graphics and a minimalist color palette, resonated with people who were looking for something different than the flashy logos and bright colors of other streetwear brands.

ASSC also differentiated itself by taking a unique approach to marketing. The brand rarely advertised or did traditional marketing campaigns. Instead, Lurk would post teasers of new collections on his personal Instagram account, which has over 900,000 followers. This created a sense of exclusivity around the brand, which only added to its appeal.

Collaborations and Partnerships

As ASSC became more popular, the brand started to collaborate with other companies and brands. Some of the brand’s most notable collaborations include a collection with Dover Street Market and a collaboration with Playboy.

The brand’s collaborations and partnerships helped to cement its status as a streetwear icon. They also helped to expand the brand’s reach, introducing it to new audiences who may not have been familiar with ASSC before.

Controversies and Criticisms

Despite its success, ASSC has faced its fair share of controversies and criticisms over the years. One of the most notable controversies occurred in 2017, when customers who had placed orders during the brand’s summer collection drop complained about delayed shipping and poor customer service. The brand later apologized and offered refunds to affected customers.

ASSC has also faced criticism for its lack of diversity. The brand’s clothing is often modeled by white models, which has led to accusations of cultural appropriation.

When it comes to streetwear, few pieces of clothing have become as iconic as the Anti Social Social Club (ASSC) hoodie. Known for its oversized fit, bold graphics, and minimalist color palette, the ASSC hoodie has become a favorite among celebrities and streetwear enthusiasts alike. But what is it about the hoodie that makes it so universally appealing? In this article, we’ll explore the unisex appeal of the ASSC hoodie and why everyone loves

The Versatility Factor

Another reason why the ASSC hoodie has become so popular is because of its versatility. The hoodie can be dressed up or down, making it a great choice for a variety of occasions. It can be paired with jeans and sneakers for a casual look, or dressed up with a skirt and heels for a more elevated outfit. Its versatility makes it a staple in many people’s wardrobes.

The Gender-Neutral Factor

The ASSC hoodie’s gender-neutral appeal is also a major factor in its popularity. The hoodie is designed to be worn by both men and women, and its oversized fit makes it a flattering choice for people of all body types. Its unisex appeal has helped to make the brand more inclusive and has attracted a diverse fan base.

The Minimalist Aesthetic

The minimalist aesthetic of the ASSC hoodie is another reason why it has become so popular. The hoodie is typically designed with a simple graphic and a minimalist color palette, making it a stylish and understated piece of clothing. The brand’s aesthetic is a departure from the flashy logos and bright colors of other streetwear brands, which has helped it to stand out and appeal to a wider audience.

The Future of ASSC

Despite its controversies, ASSC shows no signs of slowing down. The brand continues to release new collections, and Lurk has hinted at the possibility of opening a physical store in the future.

As the streetwear industry continues to evolve, it will be interesting to see how ASSC adapts and changes. But one thing is for certain: the brand has made a lasting impact on streetwear culture and will continue to


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