Educational Tourism Market Outlook

According to the report by Expert Market Research (EMR), The Global Educational Tourism Market Growth, Trends, Analysis, Report and Forecast 2024-2032″, educational tourism market is projected to grow at a CAGR of 16.80% between 2024 and 2032. Aided by the escalating demand for experiential learning and the growing recognition of educational tourism in various sectors, the market is expected to grow significantly by 2032.


Educational tourism, also known as learning tourism, is a rising trend where travellers seek out experiences and destinations with a goal to gain knowledge and enhance their cultural understanding. This form of tourism encompasses a broad range of activities, including academic programs, cultural exchange programs, volunteering, internships, and heritage tours, among others. Educational tourism not only aids in personal growth and global awareness but also contributes significantly to local economies, thereby fostering sustainable development.

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The growing consumer penchant for experiential learning is a vital driver of the global educational tourism market growth. With the increasing recognition of the benefits associated with experiential learning, there has been a marked shift towards immersive learning experiences, propelling the demand for educational tourism. Additionally, the burgeoning trend of global citizenship and cultural understanding has further amplified the popularity of educational tourism, as it provides opportunities for personal growth and cross-cultural understanding.

The broadening applications of educational tourism in various sectors significantly contribute to its market growth. The heightened adoption of educational tourism in academia, as a tool for practical learning, research, and field studies, is further boosting the global educational tourism market expansion. The corporate sector employs educational tourism for employee development programs, encouraging them to gain fresh insights and a global perspective. Moreover, governments and non-profit organisations utilise educational tourism for promoting cultural exchange, fostering international relations, and contributing to local economies.

Moreover, the rising demand for sustainable tourism in the travel and tourism industry is expanding the opportunities for the educational tourism market development, as a viable form of sustainable and responsible tourism. With the growing awareness about environmental conservation and the rising popularity of sustainable practices, educational tourism has emerged as a key aspect of sustainable development goals, focusing on cultural preservation, economic contribution, and environmental conservation.

Educational Tourism Market Segmentation

The market can be divided based on type, destination, and region.

Market Breakup by Type

  • Youth Travel
  • Study Abroad Programs
  • Study Tours
  • Others

Market Breakup by Destination

  • International
  • Domestic

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Educational Tourism Market Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global educational tourism companies. Some of the major key players explored in the report by Expert Market Research are as follows:

  • Global Educational Travel
  • Brightspark Travel
  • World Expeditions Travel Group Pty Ltd
  • Capital Tours, Inc.
  • Acis Educational Tours
  • TourRadar GmbH
  • WorldStrides, Inc.
  • EF Education First
  • Educational Tours, Inc.
  • Others

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