The ecommerce industry is growing fast and changing due to the digital shift in marketing. Walk-in stores will always be around, but consumers today have online shopping lists for their preferred brands. They prefer it because of the convenience, choice, price and brands that align with their values. Therefore, entrepreneurs and marketers must keep up with the current shopping trends as they evolve. Here are some marketing trends that you should watch out for in 2023.
- Enhanced efficiency of data labelling for machine learning (ML)
ecommerce marketing agencies say consumers’ online shopping personalisation is vital in a business. It helps boost online sales and reinforce e-commerce success. Through machine learning, entrepreneurs enhance the consumer experience through improved search, customised recommendations and more.
But, only a few know that machine learning in ecommerce is only viable as the data it’s trained on. All ML products need three elements: algorithm, hardware and data. The first two are readily available, but the most significant barrier is gathering quality data to train the ML. Companies are using data labelling powered by human insight to get quality. To improve search results, firms only train ranking algorithms and assess search quality compared to competitors.
However, remember the ML processes bank on human judgements of search relevancy.
- Social commerce
Social commerce is continuing to grow and evolving daily. However, the needs of consumers are becoming complicated and more selective with what they purchase. In 2022 about 98% of consumers planned to buy through social shopping or influencer commerce. The trend will be around, so competitors will beat you in the game if you have yet to start selling on social media. Influencer marketing is becoming more prominent, and the next move is for platforms to assist influencers and companies in selling to consumers. Big brands use venues such as Instagram and Facebook shops to provide a great browsing experience and check within the app. They include photos and tutorial videos showing how to use their products. If consumers have questions, they send direct messages or purchase. For this to work, you must implement new in-app shopping features on social media, reward shoppers, and reach your consumers where they are.
- Personalisation
In the modern world, customers are looking for personalised shopping experiences. The e-commerce marketing agencies in Adelaide are now countering this using data analytics and Artificial Intelligence. It helps offer tailored product recommendations, personalised email marketing and targeted advertising. The trend will grow as retailers use customer data and predictive analytics to create customised shopping experiences.
- Mobile shopping
Mobile shopping has become popular, and it is projected to grow. In 2021 mobile commerce sales made up almost half of ecommerce sales, and in 2023, it will go up. It’s a massive opportunity for entrepreneurs that can maximise this trend for mobile consumers. For it to work, entrepreneurs must ensure they optimise mobile websites.
It can include a responsive design compatible with different devices, loads faster and is easy to navigate. This can have a positive effect on user experience and engagement. With mobile shopping, you also have to offer secure payment options. Shoppers want peace when shopping online because they know their data is safe. Additionally, using personalisation can help entrepreneurs maximise this growing trend.
E-commerce is something that’s going nowhere. So, keeping up with the marketing trends is vital to make sales. In 2023 expect growth in personalisation, social commerce, mobile shopping and enhanced efficiency of data labelling for machine learning. Entrepreneurs that are considering these trends will offer exceptional customer-enhancing success in their businesses in future.
