With every passing year, marketing trends change that, bringing a big variation in how we execute our strategies for business upliftment. In 2022, influencer marketing will experience changes that you must know before allocating your monthly budget. Before we proceed further, let’s get a glimpse of Influencer Marketing.
What is Influencer Marketing?
Influencer Marketing is a form of word-of-mouth marketing where influencers share detailed knowledge about any product/service with their followers and build trust. This way, influencers ensure they get unbiased knowledge to educate the followers and help them make decisions.
Today, influencer marketing has changed how Digital Marketing was done years back. Influencers are helping businesses to promote their products and make a smart move towards sales and branding. Hiring an influencer has become a new norm in the digital marketing industry, making it a potential marketing strategy for businesses of various niches.
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Influencer marketing is aggressively increasing; highlights it as the booming tactic to promote your business.
Expectation: The influencer marketing industry is expected to reach $15 billion within the next 12 months.
Now, let’s talk about the best practices to help you in influencer marketing this year.
Work with Influencer Marketing Team: Working with a team is crucial to ensure your efforts are not going worthless. The competition in influencer marketing is increasing that demands a proficient and skilled team of marketers that can manage your campaigns, interact with influencers and take care of new audiences/people.
There are third-party marketing teams that take care of everything, starting from understanding your business to collaborating with the right influencer and delivering you the expected ROI.
Work on ROI-Driven Campaigns: Influencer marketing isn’t just about giving exposure to your brand. Instead, it has become an ROI-driven marketing practice that works for your business. So, before you invest in any influencer, it’s highly recommended to acknowledge your objective and find your purpose for investing in these marketing tactics. Your efforts and investment go into veins until you don’t have any goal.
Understand different goals and their respective KPIs that will help you streamline your efforts and create an ROI-driven strategy in influencer marketing.
Select Influencers on Niche-basis: With increasing influencers count, selecting one and most-favored has become challenging. Numerous influencers showcase vanity metrics that bluff the businesses and drain their investment is worthless results. Hence, you must pay attention to selecting the right influencer matching your niche.
E.g., Emilie Haney is a self-employed freelance writer, photographer, graphic designer. So, she is a perfect fit for businesses working in these niches.
Consider Quality over Followers: Numerous influencers claim to own millions of followers but fail to deliver a high engagement rate. This is a clear scene that you should learn from. Always prefer working with influencers who have enough followers to deliver you a high conversion/engagement rate.
Every digital marketing must know that Influencer Marketing supports SEO, a plus alongside your existing marketing efforts. In short, it has considerable potential when it comes to delivering results. So, if you are a first-time investor in influencer marketing, create a skilled team to take care of everything and ensure you get the desired results.